2HARD2BITE — World Records 2027
2H2B was founded in 2011 by breakdance world champion Lil Amok and has been connecting the fragmented global street sports communities ever since. Every day, athletes submit their most insane moves – the strongest clips get featured on our IG channel. 2H2B gives athletes a stage that mainstream doesn't offer. After years of world records on our platform, we're bringing the community live together for the first time: 2H2B World Records is an annual live format at rotating locations, where international athletes break world records in front of a live crowd – backed by battles and show acts that make Urban Street Culture tangible.
Creative Production, Sponsorship Relations; Experience Design
